Frequently asked questions about the Fred Butler Franchise System

In which cities will Fred Butler Shops be opened in the next two years?

Cleaning Enterprises GmbH is expanding its business field throughout the whole of Germany. Fred Butler is currently represented in cities including Frankfurt am Main, Munich, Rosenheim und Düsseldorf. We will continue to expand step by step throughout various regions of Germany. You can specify your territory wishes in your application, which we will try to accommodate.

How high is the investment volume for franchisees?

The investment volume, and therefore the volume of equity to be contributed by franchisees, varies according to the franchise model planned and the size of the territory. In line with the various models, the following equity levels are assumed:



Equity should have immediate or at least short-term availability, which must be confirmed by the bank in question, the franchisee's accountant or by appropriate documentation. The levels of equity shown are intended as examples; more details are given in the business plan which must be accepted by both partners before the franchise agreement is signed. 

What franchise fees are charged by Cleaning Enterprises GmbH?

When the franchise agreement is signed, we charge a one-off admission fee, the amount of which depends on the size of the territory. In addition, Cleaning Enterprises GmbH receives a franchise fee of 8% of net monthly sales and a marketing fee of 2% of net monthly sales for Fred Butler conceptual management.

How large must the premises be (in sqm)?

The area required for an individual shop should be calculated at approx. 40 to 45 sqm. If you decide on the "Plant" franchise model, the area needed depends on the size of the catchment area and the associated number of CO2 and wet cleaning machines. Hot Shops require an area of approx. 150 sqm.

What fittings and equipment are offered?

Fittings and equipment depend on the individual type of shop and undergo regular advanced development which is thoroughly tested in the company's own market territories. Shop types, in turn, depend on the location and target groups. All franchise partners are offered fittings and equipment in accordance with the specifications in the Operational Manual and Marketing Manual corresponding to their shop type.

Are franchisees offered territorial exclusivity?

Franchisees are offered territorial exclusivity in line with contractual arrangements made on the basis of the jointly approved business plan. 

How much time should be calculated from submission of an application to opening the shop?

We generally assume an average of four months. This period can vary depending on geographical conditions and local approval processes.